Junk food packaging hijacks the same brain processes as drug and alcohol addiction
The Conversation, CC BY
Food is important for our survival, which is why all living beings have developed an urge for high energy foods, like those high in sugar and fat. Historically, this hadn’t been an issue, as energy dense foods weren’t always as available as they are today.
But in modern societies, we not only have easy access to cheap, high-energy food, we also have marketing companies pushing them at us. Food packaging plays a big part in triggering brain processes that influence our food choices – similar brain processes that get us stuck on addictive behaviours …